Here’s a quick guide on how to use the different Instagram formats:
Photos: Photos are the most common post format on Instagram and can be edited before posting. Make sure to use good lighting and an attractive composition to catch the attention of your followers.
Videos: Instagram allows you to post videos up to 60 seconds long. Consider using this option to share tutorials, behind-the-scenes footage, or any moving content you want to show.
Stories: Stories are an effective way to share content that disappears after 24 hours. You can add text, stickers, music, and effects to make them more fun and engaging.
Reels: Reels are short, 15-second videos that play in a loop. This Instagram feature is perfect for sharing fun, educational, or creative content in a quick and easy-to-consume format.
IGTV: IGTV is Instagram’s long-form video platform. With this option, you can share videos up to 10 minutes long (or up to 60 minutes if you have a verified account). Think of IGTV as an opportunity to share more detailed or informative content with your followers.
In summary, Instagram offers a wide variety of post formats so you can share creative and interesting content with your audience. Whether you want to share photos, videos, stories, reels, or IGTV, make sure to do so in a visually appealing and consistent way with your brand. Have fun creating!