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What does a Community Manager actually do?

Community Managers are a key figure in any company’s digital marketing strategy. But do you really know what they do? In this article, we will explain what the job of a Community Manager consists of and why it is important.

What is a Community Manager?

A Community Manager is the person responsible for managing and administering a company or brand’s social media presence. Their main objective is to build and maintain an online community of followers, interacting with them and creating engaging and relevant content.

What are the responsibilities of a Community Manager?

The responsibilities of a Community Manager vary depending on the company or brand they work for, but in general, their main tasks include:

Creating and managing the social media editorial calendar, publishing content regularly and consistently.

Interacting with the community of followers, answering questions, solving doubts, and managing complaints or claims.

Monitoring and analyzing social media metrics, to evaluate the effectiveness of the strategy and make necessary adjustments.

Developing and implementing advertising campaigns on social media, with the aim of increasing the reach and visibility of the brand.

Establishing relationships with influencers, bloggers, and other relevant actors on the network, for collaborations and promotions.

Keeping up-to-date with trends and news in social media, to ensure that the company’s strategy is in line with best practices.

Why is it important to have a Community Manager?

A social media presence is essential for any company that wants to reach a wide audience and create a strong brand. However, simply having social media accounts is not enough. A clear strategy and a dedicated person to manage and administer those accounts is needed to achieve the best results.

A Community Manager can make the difference between an anonymous and lifeless social media account, and a vibrant and engaged community. In addition, their ability to analyze and adjust the strategy according to the needs of the company is key to staying up-to-date with trends and remaining relevant in the market.

In summary, having a Community Manager is essential for any company looking to build a strong social media presence and maintain an engaged community of followers. Their skills in content management, audience interaction, and metric analysis are fundamental to success in today’s digital world.



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