Every year, the Super Bowl halftime show becomes one of the most anticipated moments for fans and non-fans alike of American football. But not everything is about sports during those 30 minutes, as advertising becomes one of the great protagonists of the event. In this article, we want to talk to you about the advertising behind the Super Bowl halftime show, the world’s largest advertising event.
Firstly, it is important to highlight that the cost of an advertisement during the Super Bowl halftime show is one of the highest in the world, reaching over 5 million dollars for 30 seconds of advertising. This huge investment is due to the massive worldwide audience that follows the event, which makes advertisements a unique opportunity to reach a massive audience.
But it’s not just about the audience, it’s also about creativity. Super Bowl ads are known for being some of the most creative and original in the world, and often become true viral phenomena. From emotional campaigns to humorous ones, Super Bowl ads seek to grab the attention of the public and leave a lasting impression on their memory.
Moreover, many companies take advantage of the Super Bowl opportunity to launch new products or present major novelties in their offerings. This is the case with brands such as Coca-Cola, Pepsi or Budweiser, who usually present new advertising campaigns during the event.
The advertising behind the Super Bowl halftime show is big business that moves millions of dollars each year. But it is also an opportunity for the most creative and original brands in the world to present their ideas to a global audience. Undoubtedly, the Super Bowl is an event that goes far beyond sport, becoming a true cultural phenomenon.