Typography is a fundamental element in graphic design and can make the difference between good and mediocre design. A good choice of typography can convey the personality of a brand, improve text legibility and even affect the reader’s mood.
Appropriate typography allows the message to be easily understood by the target audience, which translates into greater effectiveness in communication. In addition, an ill-chosen type selection can be confusing and difficult to read, resulting in a poor user experience and ultimately driving away consumers.
It is important to keep in mind that typography is not just a matter of style, but also of legibility and accessibility. Choosing a suitable font for people with visual impairments is essential to ensure inclusion and accessibility in design.
Choosing good typography not only improves the aesthetics of a design, but also its functionality and legibility. By paying attention to this detail, impressive and effective results can be achieved in any graphic design project.