Are you sending emails… but no one is seeing them?
You might be running campaigns, writing great messages, and using reliable tools, but if your emails are ending up in the Spam folder, all your effort is wasted—and worse, many times, you won’t even know it’s happening.
At Bizmasoft, we design strategies to ensure that your emails reach where they should: the main inbox. Here’s what to avoid to ensure your campaigns don’t get lost in the filter of oblivion.
- Using Words or Formats That Trigger Alerts
Phrases like “FREE!”, “buy now”, “click here urgently” in the subject or body can trigger spam filters. Emails full of symbols, uppercase letters, or aggressive colors can also set off these filters. - Sending From Generic or Untrustworthy Emails
Avoid sending from accounts like “no-reply@…” or free emails like Gmail or Yahoo. Having your own domain and proper setup (SPF, DKIM, DMARC) increases your sender reputation. - Having a Database Without Permission
Did you buy a list or add contacts who didn’t give their consent? Big mistake. Spam is filtered not only by technology but also by user reports, and this can damage your reputation in the long term. - Including Broken or Irrelevant Links
If you use too many links, especially shorten links or suspicious addresses, filters may block your email. Every link must make sense and be well integrated into the message. - Not Offering an Unsubscribe Option
All commercial emails must include a visible unsubscribe button. Not having one can result in penalties and lead to spam reports.
We create effective and targeted campaigns to ensure your emails reach the right audience. Contact us and optimize your results from the very first send!
