The Importance of Using Keywords to Rank
When we talk about SEO, keywords are the starting point. They are the phrases or terms people type into Google when they need to find something. If your website doesn’t include those words, it’s like it doesn’t exist for search engines.
It’s not about guessing; it’s about using the same language your customer would use. Because if you say “comprehensive business advisory” and people search for “consulting for small businesses,” they simply won’t find you.
Why Are They So Important?
Because search engines like Google need to understand what your site is about in order to show it to the right people, and they do that by reading the keywords. When you use them strategically, your site shows up in the right results. If not, it gets buried.
It’s Not About Repeating, But Using with Intent
Many think that using keywords means just repeating them over and over, but that doesn’t work anymore (and it can even backfire). Today, Google values useful, natural, and well-written content, where keywords are integrated logically and coherently.
For example, if you run a web design business in Bogotá, some keywords could be: “web design in Bogotá,” “web design agency Bogotá,” “professional web design service,” and it’s not enough to just include them in the text. They should also be in titles, subtitles, links, and descriptions.
How Do We Do It?
We analyze what your audience is searching for and how they are searching for it, creating a personalized keyword strategy for your industry. Optimize your content to attract visits with a real intent to convert. Let us help you attract the clients that really matter!
Want Your Clients to Find You on Google Before You Have to Find Them?
Contact us, and we’ll help you choose the words that generate results.
