Not all videos communicate the same way
When presenting your brand, explaining your service, or selling a product, audiovisual formats can be your best ally, but not all videos work for the same thing. Do you need a traditional video or an animation? The difference is not just aesthetic: it’s also in the impact, style, and purpose.
At Bizmasoft, we help you choose the ideal format based on your goal, budget, and audience type.
What is a traditional video?
It’s audiovisual content recorded with a camera: it can include real people, locations, interviews, physical products, or everyday scenes. It’s used when you want to show something tangible, create closeness, or emotionally connect with your audience’s reality.
✅ Ideal for: testimonials, behind the scenes, institutional presentations, emotional content, lifestyle.
What is an animation?
It’s a video designed with graphics, icons, illustrations, or moving text. It allows you to explain complex concepts, create visual narratives, or represent abstract ideas clearly and dynamically.
✅ Ideal for: explaining digital services, showing processes, launching products, educational or onboarding campaigns.
Which one is better?
It depends on your goal:
If you need to show real people or life experiences, choose a traditional video.
If you want to educate, present a system, or highlight advantages visually, choose an animation.
Both can coexist in a well-thought-out strategy, the important thing is that they are well-executed and aligned with the message you want to convey.
From corporate videos to animations, we create content that not only looks good but also fulfills its purpose. Contact us and let’s make your message come to life!
