The Most Popular Numbers Don’t Always Tell the Truth
On social media, it’s easy to focus on what’s visible: likes, followers, views. But if you want to know whether your strategy is actually working, you need to go beyond that. What matters isn’t how many people see you, but what they do after seeing you.
A post might get 100 likes… but zero results. Another one with only 10 interactions could spark five sales conversations. That’s why, at Bizmasoft, we don’t get fooled by the numbers, we measure what truly matters.
The Metrics That Actually Count
Not all metrics are useful. The ones that are valuable are those that provide actionable insights. Here are some key metrics:
Reach
It shows how many people saw your content. Useful for measuring overall visibility, but not enough on its own.
Engagement Rate
It’s the relationship between reach and actual interaction. If you have many followers but low engagement, something needs adjustment.
Click-Through Rate (CTR)
Measures how many people clicked your link from a story, post, or ad. If they’re not clicking, your call to action might not be clear.
Video Retention
How many seconds do people watch your reels or videos? If they’re leaving after 3 seconds, something’s not capturing their attention at the start.
Each post, story, or ad is part of a system. We analyze, adjust, and optimize your content to make sure your numbers work for you, not just to fill up folders. Contact us and make your metrics generate real results!
