Not all the contacts in your database are still interested. Some no longer open your messages, others have changed emails, or simply never interacted, and continuing to email them could cause your emails to end up in spam, lower your reputation as a sender, or affect your stats. At Bizmasoft, we help you maintain a healthy, active, and profitable database. Because a smaller but more connected list always delivers better results.
What does cleaning a list involve?
Identifying bounced, inactive, or unresponsive emails and pausing or deleting them from the system. It also involves better segmenting those who do interact, to send them content they are actually interested in.
Why does it matter so much?
Because email providers (like Gmail or Outlook) evaluate the quality of your sends. If many users don’t open your emails or mark them as spam, your reputation decreases, and your future emails won’t even reach the inbox.
Audit, segmentation, and reactivation to keep your database optimized. Contact us and improve the effectiveness of your campaigns!
