The real power of email marketing isn’t in sending emails… it’s in measuring.
Many brands believe email marketing is just about sending emails occasionally with attractive designs. But if you’re not measuring what happens after sending, who opened it, who clicked, what content worked best, you’re not doing marketing. You’re guessing.
At Bizmasoft, every campaign is designed with intent and analyzed with a microscope. Because what’s not measured can’t be improved… and it won’t turn into sales either.
What key metrics should you track in email marketing?
- Open Rate:Tells you how well your subject lines are working.
- Click-Through Rate (CTR):Shows how effective your content and calls to action are.
- Conversion Rate:The one that really matters. How many did what you expected?
- Bounces and Unsubscribes:If these are increasing, it’s time to review the quality of your list or your sending frequency.
Why should you pay attention?
Because with this data, you can adjust the timing, tone, design, or even the type of offer, and that makes the difference between just sending “for the sake of sending”… or turning every email into a real growth tool.
We monitor, analyze, and interpret your campaigns so that each new email is more effective than the last. Let us constantly optimize your strategy!
