You can have an amazing subject line, flawless design, and an irresistible offer, but if you send it when your audience is disconnected, they won’t open it. Knowing when to send your campaigns is just as important as the message you’re sending. At Bizmasoft, we measure and adjust each send to ensure it arrives at the exact moment when your customer is most receptive.
What days work best?
In general, the best days to send emails are Tuesday, Wednesday, and Thursday, as people are more focused on their workweek and willing to check their inbox. Avoid sending very commercial emails on Mondays (there’s saturation) and weekends unless your audience is active during those days (such as in e-commerce or entertainment sectors).
And what time?
It depends on the type of business and the behavior of your audience, but the time frames that work best are:
- Between 9:00 a.m. and 11:00 a.m. (when people check their email at the start of the day).
- Between 4:00 p.m. and 6:00 p.m. (before closing the day, without much rush).
For e-commerce or specific promotions, evening or early weekend sends also work well.
We analyze and optimize your campaigns to find the ideal moment for your audience. Contact us and personalize your email marketing strategy!
