If you’ve noticed that your posts have less reach, fewer likes, or less engagement than before, you’re not alone. Instagram doesn’t work the same way it did a year ago… and definitely not the way it did when you first opened your account.
But that’s not a bad thing. It just means it’s time to understand what the algorithm prioritizes in 2025 and how to adapt your strategy without losing your essence.
So… what changed in the algorithm?
Instagram is now prioritizing content that generates retention and relationships. It’s no longer enough just to appear in the feed: You need to get people to stay, participate, and come back for more.
Some key factors that now matter more:
- Watch time: The longer people spend watching your content, the better.
- Saves and shares: These count more than likes.
- Intentional comments (not just emojis): Real conversations > quick reactions.
- Video content (especially Reels): Still the algorithm’s favorite format.
- DM interactions: Responding to stories or receiving replies improves your visibility.
So, what do we recommend?
Don’t fight the algorithm, understand it and use it to your advantage. At Bizmasoft, we help brands create strategies that work in 2025: with content designed for people, not just robots.
