In the world of digital marketing, it’s common to hear terms like landing page, squeeze page, or sales page, but do you know exactly what each one is used for?
Confusing them can cost you conversions, opportunities… and money. At Bizmasoft, we design pages with a purpose. They not only look good but are also designed to guide the user towards a specific action, based on the type of page you truly need.
What is a Squeeze Page?
It’s the most direct and minimalist version of a capture page. Its only goal is to get the visitor’s email or another piece of information in exchange for something: an e-book, a free class, a coupon, etc. It has no menus or many distractions. Just a brief text, a clear benefit, and a visible form.
What is a Landing Page?
A landing page is designed for a specific conversion: scheduling an appointment, registering for an event, downloading something, or even making a purchase. It can have more content than a squeeze page, such as images, testimonials, or frequently asked questions, but everything is focused on one clear and measurable goal.
What is a Sales Page?
The most extensive and persuasive of all. A sales page is designed to sell directly, including a strong value proposition, product or service description, benefits, social proof (testimonials or case studies), bonuses, guarantees, and one or more calls to action. It’s designed to address all possible objections and close the sale without the need for direct interaction.
Which One Do You Need? It depends on your goal.
- If you’re launching a lead magnet, you need a squeeze page.
- If you’re capturing sign-ups or specific actions from a campaign, a landing page.
- And if your goal is to sell a specific product or service, the best option is a well-structured sales page.
At Bizmasoft, we help you choose, design, and launch the right page based on your campaign, audience, and goal. Because a generic page won’t convert, but a strategic page will.
