Do you sell a digital or physical product? Then your funnel needs to be built for that.
It’s not the same to sell an online course as it is to sell a pair of shoes. However, many businesses use the same type of funnel for everything. Result: low conversion, a lot of effort, and campaigns that don’t work as they should.
At Bizmasoft, we design sales funnels based on the type of product, the customer journey, and what you truly aim to achieve. Here we’ll explain the key differences between funnels for digital and physical products and which one you need.
Funnels for Digital Products
Digital products (such as ebooks, online courses, memberships, or software) don’t require physical logistics. But they do require education, trust, and a solid value experience before the sale.
What should this type of funnel have?
- A strong hook (such as a free resource or mini-class)
- Automated emails that educate and address objections
- Testimonials, success stories, or demonstrations
- Urgency or exclusive benefits if they purchase quickly
- Direct sale from a landing page or sales page
👉 This type of funnel is ideal if your customer needs to understand what they’re buying, compare, and make a decision without rush.
Funnels for Physical Products
If you sell tangible products, the purchase decision is usually quicker… but also more impulsive. The focus is on desire, urgency, and ease of purchase.
What does an effective funnel include?
- A clear ad with a direct call-to-action
- A product page with photos, descriptions, and concrete benefits
- A checkout optimized for fast purchase
- Cart abandonment recovery automation
- Post-sale emails for customer retention or cross-selling
👉 This funnel works best when the product is clear, visual, and competitive in price or value.
Which one should you use?
It 100% depends on the type of product you offer, your audience, and your sales objectives. We design funnels from scratch, without templates, to maximize results based on your sales strategy. Let us create the perfect funnel for you!
